Cardi B responded to criticism about her upcoming hair care line during an Instagram Live on Tuesday. She shared the personal journey behind the products. The rapper spoke openly about struggles and experiences that shaped her approach to hair care. This offered insight into why the project is so personal.
She reflected on childhood experiences, recalling teasing over her hair and challenges with styling and maintaining length. Over time, experimentation with different methods led her to discover how to care for her hair naturally, using ingredients that nurtured its health and growth.
Cardi emphasized that her commitment to this line stems from experience and knowledge rather than celebrity branding.
She said, “One thing I do know, b****, is f***** hair. That’s why I’m doing a hair line. You could put my name in anything, but I’m putting my name on s*** that I know and I like.”
She also drew a line between areas she feels confident in and those she doesn’t, explaining, “I’m not going to put my name on a makeup line because I don’t do makeup. I don’t know s*** about makeup.”
Overcoming Misconceptions
The artist addressed claims that her Latina heritage made hair care easier, highlighting that “hair trauma is real.” She explained that developing the line required three years of research and investment to ensure quality and effectiveness. Cardi stressed that meticulous attention was given to each product, ensuring it met high standards.
She stated, “If my hair line ain’t good, you b****** going to be talking s*** about it. So I made sure that s*** is good. I make sure my s*** is researched.”
This upcoming line reflects a hands-on approach, with each product designed from experience and tested for results. The focus remains on delivering a hair care routine that addresses real challenges, offering solutions informed by personal experience and research rather than trend-driven marketing.
Cardi B’s approach highlights the importance of authenticity and knowledge in product development, particularly in an industry where celebrity endorsements are common. The line stands as a representation of lived experience, practical solutions, and a commitment to quality care for hair.
